What does a loyalty card earn you?
What it earns you
If every regular comes once more a month, you earn €252 a month in margin. That is €3,024 a year.
In revenue that is €360 a month and €4,320 a year.
How many stamps
Choose 12 stamps. A regular who comes once more a month then fills the card in about 7 weeks.
What the reward may cost
Until the card is full, a regular comes about 1.7 times extra. That earns €5.40 in margin. Keep what the reward costs you under half of that, €2.70, so the card still pays off when not every regular comes more often.
Free coffee fits: it costs you about €0.96 at cost price.
The card maker opens with 12 stamps and this reward. No account needed.
How we calculate
Margin per visit
Your average spend times your gross margin. That is what one visit leaves you.
One extra visit a month
The margin per visit times your number of regulars, for a month and for a year.
Stamps
Enough for a regular to fill the card in about two months at their current rhythm, between 6 and 12 stamps.
Reward
What the extra visits earn until the card is full. The reward may cost at most half of that, counted at cost price.
Frequently asked questions
What does a loyalty card earn you?
That depends on your margin and on how often your regulars come. Your average spend times your gross margin is what one visit earns you. Times your number of regulars is what one extra visit a month earns you. The calculator above works it out for you, per month and per year.
How does the loyalty card calculator work?
One extra visit per regular per month earns the margin of that visit: your average spend times your gross margin, times the number of regulars. We choose the number of stamps so a regular fills the card in about two months.
What may a reward cost?
Less than the extra visits earn. We advise keeping the reward under half of that extra margin, counted at cost price. Then the card still pays off when not every regular comes more often.
What is gross margin?
What is left of a sale after purchase or materials, as a share of the selling price. If you sell something for 4 euros and it costs you 1 euro, your gross margin is 75 percent.
Do you keep my numbers?
No. The calculator works in your browser and your numbers are not sent to us.
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